7 Ways Cold Calling Goes Wrong

Many people would rather jump in the chilly ocean on New Year’s Day than face a list of cold calls for their business. These days, most people are more comfortable with texts or emails than putting one end of the phone up to their ear and the other to their mouth. But cold calling is still a valuable way to gain new customers. If you’re one of the many people who dread cold calling, OfficeAssistant.com is happy to take the burden off your shoulders and put one of our sales professionals on the job for you. If you prefer to plunge into the depths of cold calling yourself, here are seven rookie mistakes to avoid.

Just winging it.

Nope, you need a script. While you don’t want to sound like you’re reading a script, and you might not follow it exactly, having that backbone will keep you on track.

Premature pitching.

One size does not fit all. You have to speak to your customer long enough to understand what they want before you start selling. Tailor your pitch to their needs and desires.


No, you can’t check your emails/make coffee/walk the dog during sales calls. Even if you’ve made hundreds of cold calls, they still demand your focus.

Letting rejection get to you.

Sure, lots of people are going to say no. But you can’t let yourself get so deflated that you give up before getting to a yes.

Leaving sloppy voicemails.

Are you rambling, talking too fast, and studding your voicemails with lots of “ums?” If so, you need to practice a short, compelling message. Try to keep it around 30 seconds, and definitely under a minute.

Not tracking emails.

Are you using software to track who opens your email? If not, you’re missing out on making the most informed sales calls possible.

Focusing on yourself.

It’s all about the client. Focus on how your product or service will make their life easier.

Cold calls are one of the most important aspects of any sales or service-based business. Unfortunately, cold-calling is also one of the most difficult and anxiety-inducing ways of gaining new customers. A good cold call by a skilled salesman can generate huge amounts of new business, increasing your company’s revenue and extending your business’ reach to new clients. A poorly executed cold call can turn people away from your business and ultimately end up negatively impacting your potential sales.

With OfficeAssistant.com’s cold call services, we eliminate the anxiety, time, and required skill-set for making cold calls. Your virtual cold-calling assistant will be a sales professional with years of experience in making successful cold calls. Don’t waste your precious leads. Give us a call today so we can discuss what our virtual cold calling professionals can do for your business.


By | 2018-03-09T22:23:06+00:00 December 15th, 2017|Blog|0 Comments

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